Who are we?

Wiff is a health-conscious fragrance brand designed for individuals with chronic pulmonary conditions. Our subtle, long-lasting scents provide a safe, enjoyable experience for all. We bridge the gap between wellness and luxury, allowing customers with respiratory sensitivities to embrace fragrance without compromising their health.

Why does it matter?

It matters because we believe that everyone should be able to express themselves through fragrance without compromising their health or well-being. We believe in the freedom of fragrance.

Research

Target Audience

Wiff’s target audience is individuals with chronic pulmonary conditions, individuals with sensory struggles, and individuals who desire a subtle scent that lasts. We believe that fragrance is for everyone, so we made a formula that uses the most gentle ingredients possible without compromising on lasting scent.

Competition Analysis

There are not many brands that target our target audience directly, but brands that have similar formulas and values include: Juluette Has a Gun (“Not A” collection), Pacifica, Skylar, and Dossier’s (Hypoallergenic collection). This gap in the market gives us the ability to provide a product that many people are missing out on.

Preliminary Formula

With this information in mind, we designed this preliminary formula. Each ingredient is also explained on our packaging to ensure clarity with our consumers.

Jojoba Oil: A lightweight, moisturizing oil that serves as a base, offering a smooth application and aiding in fragrance longevity

Ethanol: A clean, natural alcohol used in small amounts to help disperse fragrance. Ethanol is typically gentler than synthetic alcohols and evaporates quickly

Glycerin: A plant-derived humectant that helps retain moisture and prevents dryness, ensuring the fragrance feels luxurious but not overpowering

Natural Vitamin E: An antioxidant that helps preserve the fragrance's freshness and acts as a skin-conditioning agent

Distilled Water: Used to dilute the blend and adjust the fragrance intensity, ensuring a gentle and balanced formulation

Bergamot (FCF): A bright yet soft citrus oil with a subtle floral hint—made FCF to reduce sun sensitivity and irritation

Frankincense Essential Oil: A subtle resinous note that has been used for centuries for its grounding and soothing effects, ideal for calming the senses

Vanilla Absolute: A sweet, comforting scent that provides richness and balance to the fragrance, without being too heavy or intense

Palmarosa: A fresh, rosy-grassy scent with a gentle floral lift and skin-friendly properties.

Rose Hydrosol: A classic, delicate floral with a slightly sweet, green edge—romantic yet light.

Green Tea Extract: A subtly grassy and fresh aroma that brings a serene, antioxidant-rich vibe.

Cucumber Hydrosol: A crisp, watery scent with a cooling effect, perfect for light, clean formulations.

Lemon Balm Hydrosol: A mild citrus-herbal scent that gently uplifts while being friendly to sensitive skin and lungs.

Branding

Brand Voice

Wiff is the gentle yet authoritative voice of fragrance inclusion, driven by an unwavering commitment to respiratory wellness. We design our subtle, lasting scents and innovative delivery systems with the utmost care, ensuring that individuals with sensitivities can finally enjoy a luxurious, guilt-free scent experience.

Brand Pillars

Empathy & Understanding

Wiff Aromas prioritizes the unique needs of individuals with chronic pulmonary conditions. We listen, adapt, and craft solutions that ensure fragrance enjoyment
without health compromise.

Health-Centered Innovation

Our dropper bottle design, transparent ingredients, and subtle scent formulations reflect our commitment to wellness. We create fragrance solutions that are gentle for those with sensitivities while lasting all day.

Luxury Without Compromise

We deliver a premium fragrance experience that’s both refined and accessible. Wiff Aromas offers an elegant, lasting scent while safeguarding health, allowing our customers to indulge guilt-free.

Precision & Control

Our innovative dropper bottle allows for precise fragrance application, reducing the risk of respiratory irritation. We empower customers to control their fragrance experience, ensuring comfort all day.

Sustainability & Responsibility

Wiff Aromas is committed to environmentally conscious practices. Our products and packaging are designed with sustainability in mind, ensuring a positive impact on both health and the planet.

Tagline

The Freedom of Fragrance