Wiff Aromas
Experience the freedom of fragrance
Wiff
Package | Branding | Art Direction​
Who are we?
Wiff Aromas is a health-conscious fragrance brand designed for individuals with chronic pulmonary conditions. Our subtle, long-lasting scents provide a safe, enjoyable experience for all. We bridge the gap between wellness and luxury, allowing customers with respiratory sensitivities to embrace fragrance without compromising their health.
Why does it matter?
It matters because we believe that everyone should be able to express themselves through fragrance without compromising their health or well-being. We believe in the freedom of fragrance.
Tagline
The Freedom of Fragrance
Primary Logos
Type Pairings
Color Palette
#ddf1f7
#677377
R:103 G:115 B:119
C:13 M:3 Y:0 K:53
#f3e0da
#726a69
R:114 G:106 B:105
C:0 M:7 Y:8 K:55
#e3f2e9
#6a7370
R:106 G:115 B:112
C:8 M:0 Y:3 K:55
R:220 G:241 B:247
C:11 M:2 Y:0 K:3
R:243 G:224 B:218
C:0 M:8 Y:10 K:5
R:227 G:242 B:233
C:6 M:0 Y:4 K:5
Package Design
Brand Applications
Want to
know more?
In order to save space and ensure that the finished product and branding got their time in the limelight, I did not include research or process on this page. However, I felt it was still important to include that somewhere, so I designed a separate page just to highlight research, process, and all of my additional thoughts!