Balzers

Ein Ort zum Verweilen, Balzers ruft!

Balzers

Branding | EGD

Who are we?

Balzers is a town in Liechtenstein with a harmonious blend of tradition and modernity, known for its medieval castle, strong community values, and forward-thinking spirit. Balzers offers the tranquility and charm of a centuries-old town with the convenience and vitality of contemporary living.

Why does it matter?

Balzers offers a refuge from the complexities of urban life while being strategically positioned in one of Europe’s most prosperous and innovative regions.

Research Overview

Target Audience

The target audience of this re-brand was the Balzers community first and foremost, but also individuals looking for a place to get away and those looking for a new place to live. Balzers is located in Liechtenstein, one of Europes six micro-states. However, Balzers small size doesn’t take away from its rich history and community.

History, Modernity, and Culture

This re-brand focuses on preserving the rich history of Balzers while also highlighting the cities embrace of modernity and advancements. 1945 marked the start of an evolution in Balzers as the industry, commerce, and service sectors began to boom in their once agriculture based economy. Now, their economic center is home to over 450 businesses and offers over 3,100 jobs.

In this re-brand we wanted to ensure that we gave the community something that they felt reflected the rich, beautiful culture of Balzers. We also wanted to highlight to tourists and potential residents the beauty, history, and experiences that Balzers has to offer.

Branding

Brand Voice

Balzers speaks with a warm, confident voice—rooted in tradition and open to the future. It reflects the town’s rich heritage, natural beauty, and innovative spirit. Welcoming yet refined, Balzers’ tone invites connection while honoring its cultural legacy, creating a sense of place where history and progress live side by side.

Brand Pilars

Heritage & History

Balzers honors its deep-rooted past, from the iconic Gutenberg Castle to centuries of tradition that shape its cultural identity.

Innovation & Progress

Just as heritage and history is important, so is innovation and progress. In Balzers, those two ideas go hand-in-hand. Balzers is forward-thinking, supporting modern industries and ideas while nurturing local talent and sustainable growth.

Natural Beauty

Surrounded by the Alps and the Rhine, Balzers offers stunning landscapes that inspire tranquility, outdoor living, and a deep connection to nature.

Community Spirit

A close-knit, welcoming atmosphere defines Balzers—where people know each other, support one another, and share a strong sense of belonging.

Balanced Living

Here, the pace of life is measured, offering harmony between work, nature, and culture—a place where quality of life comes first.

Tagline

Ein Ort zum Verweilen, Balzers ruft!