Balzers
Ein Ort zum Verweilen - Balzers ruft
Balzers
Branding | EGD | Art Direction​
Who are we?
Balzers is a town in Liechtenstein with a harmonious blend of tradition and modernity, known for its medieval castle, strong community values, and forward-thinking spirit. Balzers offers the tranquility and charm of a centuries-old town with the convenience and vitality of contemporary living.
Why does it matter?
Balzers offers a refuge from the complexities of urban life while being strategically positioned in one of Europe’s most prosperous and innovative regions.
Tagline
Ein Ort zum Verweilen, Balzers ruft.
A place to linger, Balzers is calling.
Primary and Secondary Logos
Type Pairings
Color Palette
#2D5198
R:45 G:81 B:152
C:70 M:47 Y:0 K:40
Blauer Himmel
#F0524C
R:240 G:82 B:76
C:0 M:66 Y:68 K:6
Wohlstand
#FBA832
R:251 G:168 B:50
C:0 M:33 Y:80 K:2
Schönheit
#172128
R:23 G:33 B:40
Felsiger Berg
C:71 M:58 Y:49 K:69
#FFFFFF
R:255 G:255 B:255
C:0 M:0 Y:0 K:0
Verschneiter Berg
Brand Applications
“Welcome to Balzers”
“Discover Balzers”
“Embrace Balzers”
Want to
know more?
In order to save space and ensure that the finished product and branding got their time in the limelight, I did not include research or process on this page. However, I felt it was still important to include that somewhere, so I designed a separate page just to highlight research, process, and all of my additional thoughts!