Sappy

Sappy Maple Co.

Don’t Worry, Be Sappy!

Branding | Packaging

Who are we?

Sappy is a Vermont-based, family-owned brand dedicated to crafting all-natural, maple-infused beverages and snacks, rooted in the Northeast Kingdom’s rich sugaring tradition. Founded by Gary and Shawna, who grew up surrounded by the beauty of the region, the company brings together Gary’s years of experience in sugaring and Shawna’s love for all things local.

Why does it matter?

It matters because Sappy offers an authentic, sustainable taste of Vermont, supporting local producers while delivering delicious, innovative
products that connect people to tradition and quality. We create unique, high-quality maple products using locally sourced ingredients, handcrafted with care and authenticity.

Branding

Brand Voice

Sappy speaks with a warm, playful voice that reflects the true spirit of Vermont’s Northeast Kingdom. Rooted in authenticity and community, we’re all about sharing the goodness of locally sourced, all-natural ingredients with a friendly, welcoming tone. Every message feels like a chat with a neighbor—genuine and relatable—celebrating the time-tested craft of sugaring and the care that goes into each product. Whether we’re talking about one of our refreshing maple drinks, or our fan favorite popcorn, Sappy is here to share the stories, traditions, and pure joy of bringing Vermont’s finest straight to your table. It’s simple, it’s real, and it’s made with love.

Brand Pillars

Local Sourcing & Authenticity

Sappy proudly sources ingredients from trusted local Vermont farms and producers, ensuring each product is authentically Vermont-made, supporting community, sustainability, and quality.

Craftsmanship & Quality

From sugaring to bottling, every Sappy product is carefully crafted with attention to detail, delivering superior taste and freshness that reflects the brand’s dedication to excellence.

Innovation with Tradition

Rooted in tradition, Sappy continuously explores new ways to incorporate maple syrup into unique products, blending time-honored methods with creative innovation to delight customers.

Sustainability & Responsibility

N.E.K. prioritizes environmental responsibility, using eco-friendly packaging and sustainable practices, ensuring a positive impact on both the community and the planet.

Community & Connection

N.E.K. values strong connections with customers and local businesses, building relationships rooted in shared values of authenticity, quality, and a love for Vermont’s heritage.

Tagline

Don't Worry, Be Sappy!